The 3 C’s of Building Relationship Trust
We all know that trust is a key ingredient towards developing success in business, yet so often leaders don’t solidify the relationships needed with employees or peers. So, what does it take to get these stakeholders to truly trust and follow you? Although important, it’s more than just investing time to get to know people. Business leaders who are proficient and deliberate in exercising the 3 C’s (competence, caring, and consistent values) are successful in establishing trusting relationships, laying the foundation for increased productivity and better morale.
Competency. First, a leader must show that they are competent and can add value to their stakeholders. Have you ever worked for an executive who you believed to be an “empty suit”? They look great on the outside, but do not possess the skills necessary to do the job. Having the expertise to accompany the role is clearly a must. Other necessary leadership attributes that demonstrate competency include, communicating clearly and sincerely, holding people accountable, and managing conflict. Most of all, leaders must show that they themselves, and their teams can deliver on exceeding goals and commitments. Doing what you say you are going to do in a highly competent manner enhances relationships and builds trust.
Caring. Employees and peers need to know that the executive leader cares about them, their family, their passions and their career aspirations. They need to know that the leader understands what motivates them, shows appreciation for their contribution, and is committed to their professional growth. Operating with complete transparency around intent and agenda is essential. Followers must never question that a leader has their best interest in mind. They must always show respect, apologize and make restitution upon making mistakes, and share credit broadly. A way to test yourself in the “caring” department is to ask yourself, “would I want this person (me) to lead my family member (son, daughter, or parent)? If the answer to that question is “no”, then an adjustment is required. Most of all leaders must demonstrate “low ego” and come from a place where the caring is genuine and focused on others.
Consistent Values. People follow others who possess similar values to their own. Leaders who are clear on what they stand for and can get others to buy-in usually create more trusting relationships. Executives who are honest, respectful, dependable, and open minded are easier to follow. Those that have mastered the skill of listening intently and without judgment invite more trusting relationships. They understand that this creates a less threatening, safe environment which breeds trust. Trust is further cemented when followers and peers witness a leader’s core beliefs being applied consistently as part of their decision-making process. This “predictability” is critical in creating the loyalty needed for lasting relationships.
If you are an executive leader, self-evaluation and assessment is essential. Are you consistently demonstrating the competencies needed to excel in your role? Are you showing your co-workers that you truly care about them? Do your employees know the values you hold most dear and would they say you use them as a filter for decisions? Mastering the 3 C’s of competency, caring, and consistent values, is an effective way to build the trusting relationships necessary for business success.
